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Director of Sales

Company: Holiday Inn Dallas Bedford
Location: Bedford
Posted on: June 24, 2022

Job Description:


Position: Director of Sales

Mission Statement

Esperanto Developments is a dynamic hospitality management company which brings success to all its stakeholders.

We achieve this with a diverse and talented team by exceeding expectations of guests, associates and owners.

We bridge the gap between risk and reward providing tools and confidence to take on bigger and bolder opportunities.

We pride ourselves on building strong partnerships never losing sight that profitability begins with people and relationships.

Vision Statement

Esperanto Developments Vision is to be recognized as an innovative market leader changing the hospitality industry. We lead on a path to meaningful growth and make positive impact in the lives of all.

Esperanto Development LLC. Is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Esperanto Development achieves superior operating results through its strong commitment to guests, associates and owners.

Job Description:

The Director of Sales is responsible for all sales efforts and supports revenue management initiatives. This position is the revenue driver through the delivery and execution of the strategic plan, leadership of the sales department, and developing and strengthening alliances and relationships within the marketplace.

Responsibilities and Duties:


-Functions as the strategic business leader of the hotel's sales and marketing department and is responsible for all property related reactive sales activity, proactive account sales and targeted segmentation, local and social catering sales and business travel sales, as well as positioning and promotional planning and activities. The position shares responsibility for achieving revenue goals, guest and associate satisfaction and the financial performance of the department.
-Develops and implements the sales and marketing business plan and annual budget. Analyze competition, market trends and customer needs and comments, forecasts, etc. to continually assess the productivity against budget, plan, and market.
-Direct the sales operation to meet / exceed revenue goals while ensuring a positive guest experience. Holds sales team accountable for achievement of revenue performance and activity goals.
-Develop and continually enhance relationships with key corporate, business and travel accounts, community organizations and professional associations to maintain visibility and market share. Continually targets and prospects new business through individual creativity and innovation
-Represents the Hotel positively and effectively in the marketplace.
-Proactively position and market the property. Manages the marketing budget to enable development of hotel specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with brand support services and regional sales and marketing communications to ensure promotions pull through.
At Esperanto Developments, we are dedicated to creating and sustaining meaningful hospitality careers for our associates. We support our associates with highly competitive salaries, outstanding health, benefits, extensive training and development programs, promotion within the organization, and a positive team-based culture where people make the difference.

Esperanto Developments, is an equal opportunity employer with policies prohibiting unlawful discrimination on the basis of any protected classification under applicable local, state and/or federal laws, which can include race, color, creed, sex, national origin, age, veteran status or physical or mental disability unrelated to job requirements.

Esperanto Development policies also provide for a drug-free workplace, where the use, possession, or influence of illegal drugs or alcohol while on company time is generally prohibited. An employee's use (or abuse) of legally prescribed medication may also implicate company policy, where it impairs judgment or work performance or otherwise creates workplace safety risks.

Keywords: Holiday Inn Dallas Bedford, Bedford , Director of Sales, Sales , Bedford, Texas

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