Director, Retail & Attractions
Company: Great Wolf Lodge
Location: Grapevine
Posted on: April 18, 2024
Job Description:
Pay: $0 per hour - $0 per hour At Great Wolf, the -Director of
Retail & Attractions -brings joy to families by leading the retail,
attractions and entertainment teams to success. This role exists to
build excellent teams, train and coach pack members to reach their
potential as they facilitate fun and memorable experiences for our
guests. This position exists to execute the retail, attractions and
entertainment strategies and SOPs, draw performance insights out of
trend analysis/business KPI's/operational observations, develop
lodge action plans based on those insights and measure results to
adjust strategy as appropriate.Essential Duties &
Responsibilities
- Responsible for the daily operation of all retail areas
including gift shops and attractions
- Oversees all merchandising functions including store display
and design, inventory, tracking and analyzing, merchandise
purchasing, par levels and pricing, merchandise/materials sourcing.
Manages staff of managers, supervisors, leads, pack members to
including interviewing, hiring, scheduling, performance reviews,
and corrective action
- Drive employee engagement and ensure employees deliver sales
based services by engaging every guest, every time
- Provide training and coaching for team on how to deliver guest
experience and revenue results
- Build a comprehensive retail & attractions strategy by outlet
ensuring that the strategy aligns with overall corporate strategic
direction
- Owns, drives and grows the entertainment function within the
lodge focused on character activations, kids activites and family
experiences.
- Build and maintain accurate budgets including building
framework for annual & five year planning and capital needs at the
lodge
- Act as the key liaison & primary point of contact on all
retail/attractions related projects, builds, initiatives and ensure
budgets and timelines are being adhered to
- Discern insights based in understanding relevant market and
guest population trends, key business performance metrics and
operational feedback to develop appropriate plans and forecasts for
the retail & attractions business by outlet/by lodge
- Partner in developing key retail reporting targeted at deeper
insights into what is and isn't driving the retail & attractions
businesses and adjusting course as warranted in real time
- Partner extensively with peer team on integration of key
initiatives that cross divisions such as Attractions, Food &
Beverage, Operations, Rooms, etc.
- Serve as the key point of contact for onsite FEG Arcade manager
and assist in communications to corporate on all arcade related
issues and performance
- Act as the primary liaison for lodge related retail &
attractions technology needs and partner closely with
Corporate/lodge IT to deliver the tools and processes required to
move the business forward in line with strategy
- Ensure all retail & attractions and entertainment standard
operating and preventative maintenance processes are being executed
in the lodge
- Assists the General Manager in every day operations of the
Resort with scheduled Manager on Duty shifts
- Assures that all Retail and Attractions and Entertainment areas
achieve the highest standards in areas of cleanliness, safety,
presentation and serviceBasic Qualifications & Skills
- Associates degree in Business Administration or a related
field, Fashion Merchandising or equivalent experience
- Minimum 5 years of experience in Parks, Resorts and/or Gaming
Retail operations management
- Demonstrated experience in leading broad and diverse teams,
developing strategy, managing projects/initiatives timelines &
ability to manage major initiatives including all capex initiative
coordination, project delivery, new resort retail location
design
- Strong financial acumen including experience building and
managing multi department budgets
- Strong presentation and writing skills with knowledge of
PowerPoint, Keynote, MSWord, MS Excel
- Demonstrated organizational skills, attention to detail, and
ability to meet deadlinesDesired Qualifications and Traits
- Bachelors degree in Business Administration or a related field,
Fashion Merchandising or equivalent experience
- Demonstrated experience working with C-suite executives on
strategy communication.
- Demonstrated communication and team building skillsPhysical
Requirements
- Ability to lift 30 lbs.
- Ability to sit, stand and/or walk for long periods of time
- Ability to bend, stretch and twistEqual Opportunity
Employer/Protected Veterans/Individuals with Disabilities
- The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Great Wolf Lodge, Bedford , Director, Retail & Attractions, Hospitality & Tourism , Grapevine, Texas
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