Business Development Senior Director AdTech/MarTech (Retail)

Company: Publicis Groupe
Location: Irving
Posted on: June 1, 2025

Job Description:

Job DescriptionImportant: This job will require 30-40% travel within a multi-state territory. The preference is for this person to live, near or around Downtown, Chicago, IL or Dallas, TX.How You'll Make an ImpactAs a Business Development Senior Director at Epsilon, you will be a pivotal contributor to our growth strategy, particularly within the retail sector. Your expertise in AdTech/MarTech sales, coupled with a deep understanding of the retail landscape, will be essential in identifying and pursuing new business opportunities. You will expand our market reach by focusing on both retail brands and AdTech/MarTech partners, driving significant revenue growth. By leveraging your industry knowledge and network, you will build strong relationships with key decision-makers, presenting innovative and tailored solutions that meet their unique needs. Your individual contributions will ensure the successful acquisition of new retail clients, directly impacting Epsilon's market leadership. Through your strategic thinking and deep understanding of market dynamics, you will position Epsilon at the forefront of the industry, delivering exceptional value to our retail clientsand helping to achieve our financial objectives.What You'll AchieveThe Business Development Senior Director will spearhead initiatives crucial to our growth and success within the retail vertical. You will lead the charge in identifying and capitalizing on new business opportunities, driving significant expansion of our customer base and revenue, specifically within retail. Your strategic plans will not only meet but exceed ambitious sales targets, positioning Epsilon as a leader in the industry, specifically within the retail and AdTech/MarTech sales space. By forging enduring relationships with potential retail clients, you will deeply understand their requirements and deliver customized solutions that address their specific needs, thereby cementing Epsilon's reputation as a trusted partner in the market.Who You Are

• What you'll bring with you:
  • Leadership in Sales Activities: Experience leading selling activities for a geographic or account-based sales territory, effectively managing and strategizing to maximize revenue potential within new retail accounts.
  • Revenue Generation: Proven ability to generate new revenue by managing several enterprise sales deals to closure on an annual basis, demonstrating a strong track record of achieving and exceeding sales targets, especially within retail and AdTech/MarTech sales.
  • Industry Expertise: Developed thought leadership and respected expertise in the AdTech/MarTech industry, with a strong emphasis on retail applications, positioning yourself as a consultative partner rather than a transactional seller.
  • Business Acumen: Utilize general business acumen to uncover prospect business needs and identify how Epsilon AdTech/MarTech solutions can help retail prospectsand achieve their business goals, driving significant revenue growth as an individual contributor.
  • Customized Sales Presentations: Ability to create and deliver compelling, customized sales presentations that address the core business issues and opportunities faced by retail prospects, showcasing the value of Epsilon's solutions.
  • Industry Awareness: Stay current on industry trends and personnel moves among retail prospect organizations, ensuring a proactive approach to market changes and opportunities.
  • Negotiation and Contracting: Expertise in negotiating and closing contracts with client marketing and legal stakeholders, ensuring favorable terms and successful deal closures.
  • Why you might stand out from other talent:
    • Educational Background:A bachelor's degree in marketing, business, or a related field is preferred. An advanced degree (MBA or equivalent) is a plus.
    • Professional Experience:Minimum of 7+ years of experiencein AdTech/MarTech sales roles, with substantial exposure to new business development, specifically sellinginto retail clients.
    • Proven Success:Demonstrated track record of success in business development or sales roles, consistently achieving and exceeding sales targets, especially within the retailvertical.
    • Industry Expertise:Prior experience in the Retail, Media/Advertising market sector, with a deep understanding of industry dynamics and trends within both retail and AdTech.
    • Tech-Savvy Professional:Proficient and confident in using technology as an integral part of the sales process, including Salesforce and various lead generation toolsClick here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.Base Salary: $139,500 - $232,500In addition to base salary, this role may be bonus or incentive compensation eligible. Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.Additional InformationWhen You Join Us, We'll Create Something EPIC TogetherEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
      • Act with integrity. We are transparent and have the courage to do the right thing.
      • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
      • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
      • Respect all voices. We embrace differences and foster a culture of connection and belonging.
      • Empower with accountability. We trust each other to own and deliver on common goals.Because You MatterAs an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
        • Time to Recharge: Flexible time off (FTO), 15 paid holidays
        • Time to Recover: Paid sick time
        • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
        • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-AB1
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Keywords: Publicis Groupe, Bedford , Business Development Senior Director AdTech/MarTech (Retail), Executive , Irving, Texas